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Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method by Karl Gerstner

• Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method
• Karl Gerstner
• Page: 120
• Format: pdf, ePub, mobi, fb2
• ISBN: 9783037785782
• Publisher: Lars Muller Publishers

Download Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method

Pdf english books download Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method 9783037785782

Swiss designer and artist Karl Gerstner (1930–2017) had a significant influence on typography and the history and development of postwar graphic design. Designing Programmes is one of his most important and influential works. It was first published in 1964, and reissued in a new design by Lars Müller Publishers in 2007; both editions are now rare (the first almost completely unavailable). Now, Lars Müller reissues the book with its original design. Here, across four essays, Gerstner provides a basic introduction to his design methodology and suggests a model for design in the early days of the computer era. Gerstner's innovation was to propose a rule set or system defined by the designer that would determine all aesthetic decisions for a given product: for example, a logo might also function as a layout grid system or inspire a font. Today the book is especially topical in the context of current developments in computational design. With many examples from the worlds of graphic and product design, music, architecture and art, Designing Programmes inspires the reader to seize on the material, develop it further, and integrate it into his or her own work.

book | rules based design
Back in the 60's, Swiss designer Karl Gerstner wrote Designing Programmes, and should be a reference for any graphic designer interested on this approach. mechanical typography does too, through the engraving process of punches and typeface | Tags: bilak, book, ECAL, lehni, manystuff, program, reading list,   programme as typeface, typography, picture, method - WorldCat
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Art Books and Museum Exhibition Catalogues on Design Theory, Aesthetics and History A New Program for Graphic Design is the first communication-design artist Karl Gerstner (1930–2017) had a significant influence on typography and the Designing Programmes is one of his most important and influential works.

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